Imagine if your armpits united in solidarity to declare a paraben free sweat zone. Although it sounds silly, more and more consumers are choosing natural deodorants over chemical antiperspirants.
It’s no secret we’re living in the most socially conscious era since the Hippy movement and their Summer of Love.
But unlike the hippies of yesteryear; modern-day consumers feel no need to walk around barefoot smelling like a weeks’ worth of mud and hayseed.
Today’s shoppers are socially responsible; choosing to invest in green lifestyles with chemical free living spaces. They prefer eco-friendly, cruelty free, and paraben free products. Many prefer vegan skincare because it’s soothing to sensitive skin.
Sensitive skin like our armpits.
Underarms are delicate areas with tiny lymph nodes easily influenced by harsh chemicals, skin irritations and hormonal shifts. Speaking of hormones, parabens are reported to mimics the effects of estrogen. Science is discovering certain types of cancer are estrogen dependent.
While the jury is still out on the link between Paraben use and diseases like cancer; medical science has found paraben alters our cell membranes. Consumers are wise to be concerned. Almost 50% percent of cosmetics and beauty products contain paraben and paraben byproducts. Paraben effects on the environment are real.
Natural deodorants and vegan deodorants just make sense. Especially for consumers seeking to eliminate harsh chemicals and reduce their ecological footprint.
Although much of the data is still controversial; mindful shoppers are forging ahead with eco-friendly purchases.
If you’re looking to try a paraben free sweat zone, Fresh Pits Spray is the perfect choice. The deodorant is 100% vegan and paraben free with a natural lavender scent.
Sign up for a sampler pack and test it out for yourself!
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